Now Ecommerce gets Local, thanks to Produx


Produx, the multi-category multi-seller multi-brand Online Shopping Store of EMART EVENTURES, Coimbatore is re-positioning itself into ‘ONLINE LOCAL MARKET PLACE’.

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With most online shopping websites commonly used to target and serve large geographical areas such as a State, Country or the entire world to achieve large scale coverage and sales eventually, on the contrary in its re-positioning strategy decides to focus on neighbourhood localities. That is to become Online Local Market Place. The official news release of EMART EVENTURES, the parent firm, states Produx – the Ecommerce website’s strategy is going to be strong local coverage. To this effect, the website attracts local shop keepers and customers alike.

The company further avers that Produx would serve to fill the demand-supply gap in the retail segment which has been formed as a result of lockdown due to corona virus spread. provides the local retailers an online sales platform to display their products so that the local customers can just choose and place orders without having to come out of the homes during the Co-Vid-19 restrictions period.

In Produx, customers can buy all kinds of products under various categories such as Essentials, Home Needs, Home Appliances, Home Decor, Home-made Items, House-hold articles, Home Durables, Gourmet, Cakes, Ready-to-serve Cooked Food, Sweets & Savouries, Furniture and a whole lot of products. Certain services will also be made available.

In this carefully studied strategy, Produx concentrates on local branding and targets local area stores and residents and encourages them to do online selling and buying respectively. Key advantages for the locals and end-customers due to the Produx’ re-positioning strategy are convenience selling/shopping, contamination-free selling/shopping during corona infection period, trusted selling/shopping, dealing with already known neighbourhood shops/customers, easy and timely delivery, post-sales issues settlement /communication if necessary, and keeping intact of store loyalty.

The company EMART EVENTURES in its first leg of marketing schedule is focusing on  prime and upcoming localities like Saibaba Colony, Vadavalli, R.S.Puram, Peelamedu, Gandhipuram, Ganapathy, Saravanampatti, Kalapatti, Ramanathapuram and such areas in  Coimbatore city in South India. Subsequently, more areas, towns and cities will be covered in a phased manner across India. In spite of extending coverage into several locations in future, the strategy would remain “Being Online Local Market Place”.

For Subscription and Enquiries, the company EMART EVENTURES can be contacted through 9042012011 / 8825715294, or


EMART EVENTURES, since its inception in 2006, has been into diverse marketing activities and presently owns the websites viz , and Apart from these websites, the Company offers varied services such as  Digital Marketing, Content Writing, Market Strategy Consulting, Lead Generation and Virtual Corporate Gifting Solutions.


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