Iyal store- was started in January 2014 by an organic farmer to supply pesticide-free vegetables and also to provide a platform for organic farmers to market their products. We now have more than 12 farmers who regularly supply us with quality products. Our farmers are driven by principle rather than economics. Iyal also intends to bridge the gap between farmers and consumers thus ensuring that the farmers get the due for their hard work.We operate mostly on fixed pricing model which will make sure the farmers decide the price of their produce and will remain mostly unchanged all year thru. It will help an organic farmer to stay motivated in this noble profession (In spite of so many hardships they face) and also will allow new aspirants into farming.